Executive Team

The ConsumerMedical Executive Leadership Team is an ally to businesses and consumers seeking higher quality medical care. Drawing on over a century of combined experience in the healthcare industry, they understand the current challenges and are driven to create a better healthcare experience for the millions of individuals and families we serve.

Executive Team

David J. Hines

CEO & Founder

David founded ConsumerMedical in 1996 after twelve years in health care and information systems. David believes that consumers can help fix our health care system and that high quality, efficient clinical care can only be achieved when patients are well informed about their options and actively participate in decisions relating to their care.


Executive Team

Kevin Kickhaefer


Kevin, a healthcare industry veteran, is responsible for the day-to-day management of primary business functions and business objectives at ConsumerMedical. Prior to joining ConsumerMedical, Kevin led Sales and Market Development for Bloom Health, the first carrier-based private exchange in the United States. He also drove sales for CIGNA within their National Accounts team and Aetna within their middle market teams by working with consultants and employers. He worked closely with the product and marketing teams to innovate and deliver Advocacy solutions. He routinely led the country in production for both CIGNA and Aetna.

Executive Team

Kyle Bray

Chief Operating Officer

Kyle is focused on establishing and managing company priorities to competitively meet market needs. He is also responsible for day-to-day operations of the company with sole oversight over operations/call center, quality, human resources, technology, and finance.​ Prior to joining ConsumerMedical, Kyle served as Chief Operating Officer of MEP Health, an innovator in outpatient and emergency care,​ and was Vice President of Operations for Inovalon.

Executive Team

Michael Ciano

Chief Technology Officer

Mike brings a foundation of 20+ years in private, public and non-profit sectors with a record of driving transformational change through technology, innovation and partnerships in healthcare. Mike leads Information Technology where he is responsible for setting strategy and developing the technology roadmap, enablement of business through technology and advancing security, privacy and compliance. Mike has held numerous leadership positions at companies focused on transforming care management, patient engagement and quality of care including Seniorlink and Blue Cross Blue Shield of MA.

Executive Team

Randy K. Hawkins, M.D., FACHE

Chief Medical Officer & Executive Vice President, Health Analytics

Randy leads predictive analytics, product innovation, and technology-enabled solution design at ConsumerMedical. He is a board-certified anesthesiologist and a Fellow of the American College of Healthcare Executives, who brings 27 years of experience in healthcare and industry to ConsumerMedical. He previously served as Chief Medical Officer of Connance, Inc., Executive Vice President & Chief Medical Information Officer at Glytec and Chief Medical Information Officer at PatientKeeper. Dr. Hawkins holds a degree in biochemistry from Dartmouth College and received his Doctor of Medicine degree from Georgetown University in Washington, D.C. Following his service as a Medical Officer in the United States Navy, Dr. Hawkins completed his residency training in anesthesiology at the University of Florida in Gainesville.

Executive Team

Sue Lewis

Chief Product and Strategy Officer

Sue leads Product Management, Marketing, and Strategy at ConsumerMedical. In this capacity, she is responsible for setting the strategy and developing the roadmap, managing corporate marketing, branding and consumer engagement, and product management and innovation. Sue has over 25 years of experience working in diverse healthcare markets including payers, providers, and employers. She has held numerous executive positions at companies focused on population health management, consumer engagement, and decision support, including StayWell and OptumHealth.


Executive Team

Manny Menendez

Chief Revenue Officer

Manny leads Sales, Business Development and Account Management and is responsible for overall revenue generation and retention. Prior to joining ConsumerMedical, Manny was a Senior Consultant with Willis Towers Watson in the Health and Benefits consulting practice in Chicago, IL. He was responsible for strategic consulting, client leadership and business development with a focus on the Fortune 500 employer segment. Manny also held positions at CNA Insurance Companies, Bloom Health, and the legacy Hewitt Associates.

Executive Team

Dave Thomson

Chief Financial Officer

Dave brings 30+ years of financial experience to this role. He has spent the last 18 years as CFO for Sharp Corporation, the contract pharmaceutical packaging division of UDG Healthcare plc, a Dublin based FTSE 250 company. Dave was a key member of the executive team that drove the firm over the past decade, delivering double-digit compound annual revenue growth, a 7x increase in operating profit and tripling of the workforce.

Dave started his career obtaining his CPA license in the New Jersey office of Arthur Andersen & Co. before relocating to Bethesda, MD to join Marriott Corporation. The last 26 years have been in Bethlehem, PA with B. Braun, a global medical device manufacturer, and Sharp.

Executive Team

Janet Claflin

Senior Vice President, Business Excellence

Janet develops, communicates and implements strategies for business excellence and fosters a culture of business excellence throughout the organization, where continuous improvement and relentless learning is our way of working. Prior to joining the company, Janet served as Chief Operating Officer of MetaWorks, Inc., a health analytics consulting firm, and spent eighteen years in the financial services industry with responsibilities ranging from bank branch operations to compliance and fraud management.


Executive Team

Melissa Harrison

Senior Vice President, Account Management

Melissa leads the Account Management and Account Services departments with close to 20 years experience in the healthcare industry. She was formerly Assistant Vice President, Client Solutions, for The Health and Wellness Institute where she oversaw strategic management of seven departmental areas and was a key member of the company’s leadership team. Melissa has also held leadership positions at Blue Cross Blue Shield of Rhode Island and UnitedHealthcare of New England, Inc.


Executive Team

Jessica X. Hennessey, DNP, RN, PNP-BC, CMPE

Senior Vice President, Clinical Operations

Jessica leads the clinical operations at ConsumerMedical. She is a Board Certified Nurse Practitioner and healthcare administrator with a track record of exceeding patient care standards through the strategic application of state-of-the-art technology, patient-focused service and lean management practices. Prior to joining ConsumerMedical, Jessica held COO roles at New England Center for Healthy Minds as well as Allergy West and Pediatrics West.  Earlier in her career, she was CEO of Pediatric and Adolescent Health Associates.

Executive Team

Cindi A. Slater, M.D., FACR

Senior Vice President, Medical Affairs

Cindi leads our physician staff and is responsible for our clinical strategy. She received her M.D. from the University of Pennsylvania and is board certified in internal medicine. Dr. Slater has been a Clinical Instructor of Medicine at Harvard Medical School and practiced internal medicine and urgent care at the Brigham & Women’s Hospital in Boston for over 20 years.


Executive Team

Heather Smiley

Senior Vice President, Marketing

With over 20 years of employee benefit experience, Heather leads all business- and consumer-facing marketing and communications at ConsumerMedical. She previously spent eight years as Senior Vice President, Head of Workplace Marketing at MassMutual. Prior to that, Heather worked for 11 years at Fidelity Investments as SVP of Marketing, among other key roles.

Board Members

Executive Team

Bill Pelfrey

Chairman of The Board & Strategic Advisor


Bill helps identify product, partnership and growth opportunities using his experience from a series of diverse management roles at major U.S. corporations. He has been a senior executive at UnitedHealth Group, including President of Optum, UHGs premier decision-support company, President of UHG Consumer Solutions, and a managing director at Piper Jaffray.


Executive Team

James K. Foreman

Board Member & Strategic Advisor


Jim is a Senior Advisor at Lightyear Capital and Century Equity Partners. He spent three decades as a consultant and senior leader with Willis Towers Watson, most recently leading their exchange solutions segment. Prior to that, he was Executive Vice President of National Accounts, Global Benefits, Group Insurance and Government, Labor and Medicaid for Aetna. Jim has a B.A. in Business and Economics from UCLA and an International Business degree from the University of Melbourne. He is married with three children.


Executive Team

Conor Green

Board Member & Strategic Advisor


Conor is a Principal at TT Capital Partners, where he works with a team that invests in high growth healthcare information technology and services companies. Prior to joining TTCP, Conor worked with TripleTree’s M&A advisory practice for three years. He previously worked at athenahealth, Reed Elsevier, and L.E.K. Consulting, primarily in roles focused on healthcare strategy, M&A, or the intersection of the two. Conor earned an A.B. degree in Politics from Princeton University and an MBA from the Stanford Graduate School of Business. He lives in Minneapolis with his wife and two boys.


Executive Team

Jeff Saunders

Board Member & Strategic Advisor


Jeff is a principal with Savvysherpa, Inc., a venture research and investment firm headquartered in Minneapolis, Minnesota. He is on the board of directors of several organizations, including ConsumerMedical, and is an angel investor. He was formerly a senior partner and member of the board of directors of the law firm Dorsey & Whitney LLP, with a focus on healthcare, venture capital, private equity and mergers and acquisitions. He was also an adjunct professor at Hamline University School of Business.